The show will be unveiled on June 8, 2020 at 12pm Paris time on the brand’s digital platforms.
Due to the ongoing health crisis, the biggest fashion houses have all either delayed or cancelled the presentation of their Cruise 2021 shows, which were originally scheduled to take place in May 2020. On June 5, 2020, the house Chanel, headed up by Virginie Viard, announced via Instagram that its cruise 2021 collection will be revealed on Monday, June 8, 2020 at 12h Paris time on Chanel’s digital platforms. The name of the event was also shared: “Balade en Méditerranée” (a Mediterranean stroll). The French house was originally scheduled to present the show in Capri on May 7. Chanel also shared several photos from its ateliers at 31 rue Cambon, in preparation for the show