ROLLS-ROYCE WHISPERS: A DIGITAL WORLD OF CURATED LUXURY
In February of this year, Rolls-Royce shared details of the world’s most exclusive members’ club, an Application named Whispers.
The exclusive app opens the door to a world of luxury events, services and products for Rolls-Royce customers from all over the world. If you want to be a member of this private club, you need to own a Goodwood-manufactured motor car.
Over two years ago, Whispers was launched to a select group of clients from around the world to offer various experiences like an expedition to Antarctica, a chance to build your own personal racetrack, even a private performance by a world-class orchestra. The founding principle was to Inspire Greatness. The Luxury Intelligence Unit searches for inspirational offerings and creative ideas. When a global pandemic started, this Unit explored exceptional offerings that could be experienced by clients, in the safety of their own homes.
That family-oriented offerings have risen in popularity. Virtual magic lessons from a magician hailing from the prestigious California-based Magic Castle have been particularly popular, as have First Edition Classic Children’s Books.
The power of plants and the extraordinary health benefits they bring as well as biophilic design have been of great interest. For those missing the great outdoors, the Luxury Intelligence Unit’s roundup of the best interactive live-streamed safaris have brought the African wilderness into the comfort of members’ own homes. Online courses in design, photography and abstract paintings have proved to be popular diversions. Health and wellness have also been of great interest with ‘digital-care’ packages from the most luxurious hotels and spas around the world.
Recent posts published on Whispers have examined moving image art. In an in-depth interview with Chinese artist and nominator for Muse, the Rolls-Royce Art Programme, Cao Fei examined the future of Video Art, whilst the Luxury Intelligence Unit penned an insight into the immersive world that digital art presents.
Many clients have sought counsel from Whispers when searching for epicurean pleasures. From inspiring virtual cookery classes with prominent chefs around the world, exquisite home dining experiences to a collection of the world’s best home delivery services, gastronomy remains at the fore of Whispers members’ interests.